Roberta Raffel, better known as Bobbi Raffel or Bobbi Lemonis, is an American businesswoman and the wife of entrepreneur and TV personality Marcus Lemonis, the face of CNBC’s The Profit. But she was a fashion and retail professional with her own company long before she became a public figure. In this guide, you’ll find her age, career, family, wedding, and net worth, with every claim clearly marked as confirmed or only reported.
Roberta Raffel Quick Facts (Bio Table)
| Category | Details |
| Full name | Roberta Raffel |
| Also known as | Bobbi Raffel, Bobbi Lemonis |
| Birthday | September 21 |
| Reported birth year | 1953 (not officially confirmed) |
| Age | About 73 if 1953 is correct |
| Nationality | American |
| Profession | Businesswoman, entrepreneur |
| Industry | Fashion and retail |
| Husband | Marcus Lemonis |
| Marriage | February 2018, Hotel Bel-Air, Los Angeles |
| Children | Reportedly two adult children from a previous relationship |
| Parents | Reportedly Kenneth and Millicent Fenchel |
| Siblings | Reportedly Stephen Fenchel and Mickey Fenchel Sima |
| TV credit | Design coordinator, The Renovator (2022) |
| @bobbilemonis | |
| Net worth | Not publicly confirmed |
Who Is Roberta Raffel?
Roberta Raffel is an American entrepreneur whose career centers on fashion, design, and retail. She owned a fashion-related business before meeting Marcus Lemonis, and that business is the reason their paths crossed. Today she is involved in lifestyle and retail projects connected with Marcus while keeping a relatively private personal life.
Roberta Raffel’s Name: Bobbi Raffel vs. Bobbi Lemonis
“Roberta” is her full first name, and “Bobbi” is the nickname she uses. “Raffel” is the surname used for her professional and earlier life, while “Bobbi Lemonis” reflects her married name and is the handle she uses on Instagram.
How Old Is Bobbi Raffel? (Age & Birthday)
Bobbi Raffel is reportedly 73 years old as of November 2026. Her birthday is September 21, and since that date has passed this year, a 1953 birth year would make her 73.
Roberta Raffel’s Birth Year: What Is Reported vs. Confirmed
| Detail | Status |
| Birthday: September 21 | Supported by her own social media posts |
| Birth year: 1953 | Reported, no primary source |
| Exact birthplace | Unconfirmed (strong Chicago-area family ties) |
Because no official document backs the 1953 figure, treat her age as reported rather than verified.
Roberta Raffel’s Birthday Celebrations
Bobbi publicly marks September 21 each year. In 2023 she shared photos with Marcus by the water and later posted about attending a Beyoncé concert as part of her celebration.
Roberta Raffel’s Early Life and Family Background
Very little verified information exists about her childhood. Her family appears connected to Chicago, and she is reportedly the oldest of three siblings.
Roberta Raffel’s Parents (Kenneth and Millicent Fenchel)
Reports name her parents as Kenneth Fenchel and Millicent Fenchel. Her father was reportedly a World War II veteran with ties to the Chicago lamp industry and died in 2013. Her mother reportedly died in 2018. In 2023 Bobbi posted tributes marking what would have been the 100th birthdays of both parents, in June for her mother and July for her father.
Does Roberta Raffel Have Siblings?
Yes. Reports identify her brother Stephen Fenchel and her sister Mickey Fenchel Sima. Bobbi shares family moments online and appears close to them.
Roberta Raffel’s Education
Her schools, degrees, and qualifications are not publicly documented, and no reliable source confirms them.
Roberta Raffel’s Career in Fashion and Retail
Bobbi built her career in fashion and retail well before her marriage. Reports describe work with fashion companies, designer brands, and retail businesses, and one source says she handled sales management and logistics for fashion shows and modeling businesses, though records of that period are thin.
Bobbi Raffel’s Fashion Business
What is better established is that she owned a fashion business before 2016. She approached Marcus about buying it, and he later acquired the company. That deal is the origin of their story.
Roberta Raffel’s Work With the MARCUS Brand
Bobbi has been associated with MARCUS, the lifestyle retail brand that has sold clothing, jewelry, and home goods. She appeared at store events, including MARCUS Gold Coast in Chicago (April 2018) and MARCUS Meatpacking in New York City (May 2018).
Roberta Raffel on The Renovator (Design Coordinator)
In 2022 she was credited as a design coordinator on eight episodes of The Renovator, a home-improvement series on which Marcus served as executive producer.
How Did Roberta Raffel Meet Marcus Lemonis?
They met through business in 2016, and the relationship grew from a professional connection into a personal one over about two years.
The COTERIE Trade Show Meeting
The couple reportedly met at COTERIE, a major fashion trade show in which brands, buyers, and retailers gather. Bobbi approached Marcus there and asked if he would be interested in buying her business.
How Marcus Acquired Her Business
They kept talking after the event, and Marcus eventually purchased her company. Dating followed after the deal.
Roberta Raffel and Marcus Lemonis’ Relationship Timeline
| Date | Milestone |
| 2016 | They meet at COTERIE |
| December 2017 | Appearance at Aspen Shines Hope: Marcus x Runway; proposal around Christmas |
| February 2018 | Wedding at Hotel Bel-Air |
| April and May 2018 | MARCUS Gold Coast and Meatpacking openings |
| 2022 | Design coordinator on The Renovator |
| July 2023 | Celebrity Family Feud appearance |
The Secret Santa Proposal
Marcus proposed around Christmas 2017, hiding the proposal inside a Secret Santa gift. He later joked that he was lucky it reached the right person.
Marcus Lemonis Wife Age Difference
Marcus was born in 1973. If Bobbi was born in 1953, the gap is about 20 years. Both have said little about it, and their story is told mainly as a business partnership that became a marriage.
Roberta Raffel and Marcus Lemonis’ Wedding
The couple married in February 2018 after roughly two years together. The celebration ran across two days.
Why the Montecito Plans Changed (Wildfires and Mudslides)
They first planned a January 2018 wedding at San Ysidro Ranch in Montecito, California. Wildfires and mudslides in the Santa Barbara and Montecito area forced them to change both the date and the venue.
Hotel Bel-Air Ceremony: Priest, Cantor & Traditions
The ceremony took place at Hotel Bel-Air in Los Angeles, a location confirmed by Page Six after Marcus posted photos. Because the couple come from different religious backgrounds, both a priest and a cantor took part.
Wedding Details: Decor, Outfits & First Dance
The weekend opened with an event at the Air Museum in Santa Monica. The main day used ivory, gold, and silver decor. Marcus wore a custom Gucci suit, Bobbi wore a traditional gown, and both changed into relaxed outfits for the reception. Their first dance was reportedly to “Looking for You” from the TV series Empire. Marcus told Page Six he cried during the ceremony.
Who Is Marcus Lemonis?
Marcus Lemonis, born in 1973, is a businessman best known for hosting CNBC’s The Profit, where he invests in struggling small businesses. He has held senior roles in the RV and outdoor industry, most notably at Camping World, and earlier appeared on Celebrity Apprentice and Secret Millionaire. His business background explains how he and Bobbi first connected.
Does Roberta Raffel Have Children?
Bobbi and Marcus have no publicly confirmed children together. Bobbi reportedly has two adult children, a son and a daughter, from an earlier relationship. Names and other details are not widely confirmed.
Roberta Raffel’s Grandchildren
She is also a grandmother and regularly shares family photos on Instagram. Her daughter has reportedly worked in fashion and attended the 2018 wedding celebration.
Roberta Raffel’s Previous Relationship (Lee Raffel)
Some sources link her to a man named Lee Raffel as the father of her children, but dates and circumstances are not reliably documented. Treat this as reported only.
Did Roberta Raffel Invest in Camping World?
Some websites claim Bobbi invested about $1.3 million in Camping World and hold more than 99,000 shares. The percentages attached to these claims are inconsistent, and no official filing confirms them. The safe conclusion is that she has been involved in business activities alongside Marcus, while the size of any financial stake remains unclear.
Roberta Raffel Net Worth: What Do We Actually Know?
Roberta Raffel’s net worth has not been publicly confirmed. She has worked in fashion and retail for decades and owned a company, but there is no reliable data to calculate her wealth.
Why Her Net Worth Is Not Publicly Confirmed
She is not a public company executive, so there are no filings that disclose her income or assets. Any exact figure you see online is a guess.
Roberta Raffel vs. Marcus Lemonis Net Worth
Marcus’s wealth is also officially undisclosed. Estimates on the web range from a few hundred million dollars to more than $2 billion depending on the site, which shows how unreliable these numbers are. A spouse’s estimated wealth should never be treated as the other person’s personal assets.
Roberta Raffel’s Public Appearances
Celebrity Family Feud (2023)
Bobbi appeared with Marcus on Celebrity Family Feud in July 2023. Their team reached the Fast Money round and reportedly won $25,000 for charity.
Events: Aspen, MARCUS Gold Coast, MARCUS Meatpacking
Other appearances include Aspen Shines Hope: Marcus x Runway in Colorado (December 2017), MARCUS Gold Coast in Chicago (April 2018), and MARCUS Meatpacking in New York City (May 2018).
Roberta Raffel on Social Media (@bobbilemonis)
Bobbi is active on Instagram as @bobbilemonis, where she shares photos of Marcus, her children and grandchildren, travel, fashion, and merchandise tied to business projects, as well as tributes to her late parents. Earlier reports cited about 34,000 followers, but that number changes often.
Interesting Facts About Roberta Raffel
- She owned a fashion business before meeting Marcus.
- Marcus later bought that business.
- They met at the COTERIE fashion trade show in 2016.
- The proposal came inside a Secret Santa gift.
- Wildfires and mudslides moved their wedding from Montecito to Los Angeles.
- The ceremony included both a priest and a cantor.
- The wedding celebration lasted two days.
- She is reportedly about 20 years older than Marcus.
- She is a mother of two adult children and a grandmother.
- She was credited on eight episodes of The Renovator.
- She and Marcus reportedly won $25,000 for charity on Family Feud.
- Her birthday is September 21.
Conclusion
Roberta Raffel is far more than “Marcus Lemonis’ wife.” She built a fashion and retail career, owned her own business, and turned a trade-show pitch into a partnership and a marriage. Some details, including her exact birth year, her net worth, and her finances in Camping World, remain unconfirmed, but the core facts show an experienced entrepreneur who keeps a low public profile.
More Celebrity Biography Profiles: Who Is Parris McBride? Age, Early Life, Marriage & Philanthropy
Frequently Asked Questions About Roberta Raffel
How old is Roberta Raffel?
Reports list her birth year as 1953, which would make her about 73 in November 2026. This is not officially confirmed.
What is Bobbi Raffel’s net worth?
It is not publicly confirmed, and online estimates vary.
Is Roberta Raffel married to Marcus Lemonis?
Yes, they married in February 2018.
Where did Roberta Raffel and Marcus Lemonis get married?
At Hotel Bel-Air in Los Angeles, after wildfires and mudslides forced them to abandon plans for Montecito.
Does Roberta Raffel have children?
She reportedly has two adult children from an earlier relationship and grandchildren. She and Marcus have no publicly confirmed children together.
What does Roberta Raffel do for a living?
She is a businesswoman in fashion and retail, with involvement in MARCUS brand projects and a design coordinator credit on The Renovator.
How did Roberta Raffel meet Marcus Lemonis?
At the COTERIE fashion trade show in 2016, where she asked him about buying her business.
What is Roberta Raffel’s Instagram?
@bobbilemonis.
Who are Roberta Raffel’s parents?
Reportedly Kenneth and Millicent Fenchel.
Did Roberta Raffel work on The Renovator?
Yes, she was credited as a design coordinator on eight episodes in 2022.
